Escritório de advocacia Propriedade Intelectual RJ, SP

Luciana Noronha

Partner, Attorney at Law


Bachelor of law from the Pontifical Catholic University of Rio de Janeiro and post graduated in Civil Procedural Law from the same university. Master’s in Intellectual Property from the Universidad of Alicante (Spain) and with several specialization courses, such as Technology Transfer Contracts, Civil Procedure in Industrial Property, Software Contracts and Geographical Indications.

Luciana is a member of the “Pro Bono” Committee of the International Trademark Association (INTA), member of the Geographical Indications Study Committee and of the Statutory Membership Committee of the International Association for the Protection of Intellectual Property (AIPPI), and has been part of the pool of experts for the EU Helpdesk program in Brazil since 2016.

She has been recognized as one of the best trademark lawyers in Brazil by Legal Elite 2021 and acknowledged for outstanding practice in the field of trademarks in Brazil by Leaders League in 2021, 2022, and 2023. Additionally, she has been recognized as “Recommended Individuals” by WTR 1000 (World Trademark Review) 2023, an IP Leader by WIPR (World IP Review) 2023, and as one of the best lawyers in the country by The Best Lawyers in Brazil in 2023 and 2024.

After 10 years of experience in Industrial Property, she became a partner at Gruenbaum, Possinhas & Teixeira, in March 2014.

Languages: Portuguese, English and Spanish.

Areas of expertise: Trademarks, Copyright, Contracts, Unfair Competition, Judicial Litigation and Digital Law.