ASIPI Seminar, Guatemala
We successfully concluded our participation in another ASIPI (Inter-American Association of Intellectual Property) Seminar, held… Read more »
News & Articles
ASIPI Seminar, Guatemala
Our partner Leonardo Cordeiro, President of the Plant Varieties Committee, is in Antigua for the… Read more »
The New WIPO Treaty on Intellectual Property, Genetic Resources, and Associated Traditional Knowledge
Last Friday, May 24th, the new treaty by the World Intellectual Property Organization (WIPO) on… Read more »
INTA 2024 – Annual Meeting
Another edition of the INTA (International Trademark Association) has come to an end, held this… Read more »
Ranking Análise Advocacia Regional 2024
It is with great satisfaction that we share the news that our firm, Gruenbaum, Possinhas… Read more »
New procedure for handling patent applications during second instance examination
On December 12, 2023, the Brazilian Patent and Trademark Office (BPTO) published new rules in… Read more »
INTA 2024 – Annual Meeting
We are pleased to announce that our partners, Andrea Possinhas, Leonardo Cordeiro and Luciana Noronha,… Read more »
Recognition – Chambers & Partners Brazil 2024
We are proud to share a significant achievement: our firm has been recognized in the… Read more »
The illegal hiring of a competitor’s trademark as a keyword for advertisement boosting on Google Ads platform and the lawful return of sponsored links in searches for a weak trademark belonging to a competitor on Google Search.
Introduction Google Ads operates by “boosting” sponsored links, i.e., paid by the advertiser, to be… Read more »