Unfair Competition in the Use of Third-Party Trademarks as Keywords in Google Ads Campaigns: A Wake-Up Call for Black Friday
As Black Friday approaches, many consumers eagerly anticipate offers and discounts, while companies prepare to… Read more »
News & Articles
Brazil’s Betting Industry Takes a Major Step Forward with Law 14,790/2023
In a significant move, Brazil has started regulating its sports betting industry with Law 14,790/2023,… Read more »
The Role of Patents in Driving AgTech Innovation in Brazil
As the global agricultural sector faces increasing challenges related to climate change, sustainability, and food… Read more »
Helping Companies Leverage Brazil’s New Legal Framework for Video Games
Recently, Brazil took a major step in solidifying its position as a hub for the… Read more »
Beyond the Pixels: Intellectual Property Challenges in the Gaming Industry
As the gaming industry continues to grow, transcending generations and cultures, its success is increasingly… Read more »
Brazil Takes Action Against Counterfeiting: INPI Launches New Anti-Counterfeiting Tool
Recently, the Brazilian Patent and Trademark Office (INPI) introduced a new anti-counterfeiting tool aimed at… Read more »
Common Use Expressions in the Industrial Property Law: Challenges and Limitations
The recent court decision that annulled the “Língua de Gato” trademark (portuguese for “cat tongue”), … Read more »
Legal Framework for Electronic Games: The amendment in the Brazilian Industrial Property Law
The recent Law No. 14,852, enacted on May 3, 2024, brought significant changes to the… Read more »
The New WIPO Treaty on Intellectual Property, Genetic Resources, and Associated Traditional Knowledge
Last Friday, May 24th, the new treaty by the World Intellectual Property Organization (WIPO) on… Read more »
New procedure for handling patent applications during second instance examination
On December 12, 2023, the Brazilian Patent and Trademark Office (BPTO) published new rules in… Read more »